Empowerment is at the heart of our mission, driving us to inspire individuals to take charge of their personal and professional growth.
Integrity is the cornerstone of our operations, ensuring that we uphold honesty and transparency in every interaction.
Kindness is the foundation of our community, fostering a supportive and inclusive environment where everyone feels valued and respected.
A growth mindset is essential for continuous improvement, encouraging us to embrace challenges and learn from every experience.
Authenticity is the essence of our identity, encouraging us to remain true to ourselves and transparent in all our endeavors.
Impact is at the core of our mission, driving us to create meaningful change in the communities we serve and beyond.
Jon Purpura is an accomplished global business leader with over 25 years of experience in leadership roles at United Airlines. Throughout his career, he successfully led high-impact sales teams, focusing on mentoring and coaching to enhance the leadership capabilities of individuals and organizations. His passion lies in building confidence, empowering teams, and witnessing their growth as they perform at their best.
Dedicated to the study of positive psychology and an eternal optimist, Jon strives to share that optimism with others. He specializes in helping individuals capitalize on their unique assets, guiding them to unlock their full potential. By applying principles of positive psychology, he has seen transformative results in those he has worked with at United and other organizations, fostering environments where individuals and teams thrive.
Jon’s passion for coaching and speaking led to the creation of Elevate Advisory LLC, where he continues to elevate others on their personal and professional journeys.