ABOUT ELEVATE ADVISORY

Jon is the Founder and President of Elevate Advisory, where he helps individuals and organizations unlock their potential through leadership development, coaching, and motivational speaking. With more than two decades of experience, he designs interactive workshops and one‑on‑one coaching that combine practical strategy with positive psychology to spark measurable growth.
Jon’s approach is collaborative and confidence‑building: he guides clients through change, sharpens communication, and strengthens strategic thinking to drive real results.
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A certified professional coach trained at the Co-Active Training Institute, Jon also holds specialized certifications in stress management and positive psychology from Harvard University. An eternal optimist and student of positive psychology, he brings contagious energy and evidence‑based tools to every engagement. Passionate about building relationships and creating transformational experiences, Jon curates meaningful, actionable programs that inspire growth, innovation, and lasting impact.

As a seasoned Talent Management and HR leader with more than 35 years of experience, Cindy’s  focus is on coaching and developing leaders, helping them navigate complexity, strengthen their leadership impact, and lead with intention.

She’s  led teams across the full talent lifecycle—including talent acquisition, talent management, learning and development, employee engagement and change management—partnering closely with operational leaders to align people strategies with business priorities.

During major enterprise change, she  led company-wide communication and change management efforts supporting performance management, total rewards, procurement, and payroll. This included building an in-house, cross-functional change management capability; streamlining HR communications across Centers of Excellence and business partners; and creating a centralized employee communication channel that improved clarity, access, and trust.

She  played a key role on the organizational development and talent team during the Continental–United merger and later led corporate training and development. Highlights include designing and implementing Leading at United for frontline leaders with direct reports and consolidating multiple performance management processes into a single framework serving more than 5,000 leaders.

A defining focus of her  career has been frontline leader development. She  believes supervisors and managers shape the employee experience. She spent decades coaching leaders to build confidence, capability, and clarity—especially during change.

Maria Taylor is a senior advisor and executive coach in business transformation, strategic innovation, and talent development. She partners with CEOs and leadership teams to build the strategies, capabilities, and cultures required for sustained growth in a rapidly changing world. Known for her ability to blend innovation with operational excellence, Maria helps organizations unlock performance, accelerate workforce readiness, and build leaders who inspire people to do their best work.

Maria previously served as Chief Learning Officer at United Airlines, where she led enterprise
talent strategy and built the learning infrastructure that enabled United to hire and develop 50,000 employees in five years. Her work advanced safety and operational excellence, launched the United Leadership and Technology Institutes, implemented a modern AI-driven
learning ecosystem, and created Aviate, the industry’s leading pilot pipeline program.

Before joining United, Maria built multi-million-dollar innovation and leadership portfolios at Carnegie Mellon’s Tepper School of Business and Penn State’s Smeal College of Business, and led global learning solutions at Raytheon Professional Services. Her experience spans aerospace and defense, financial services, manufacturing, retail, energy, government, and higher education.

Maria helps clients accelerate performance by integrating strategy, leadership, and
talent—creating measurable impact through clarity, capability-building, and human-centered
transformation.

Bob has been coaching and advising senior and C-Level executives with career transitions and leadership development for over 12 years, with over 6000 hours of coaching. His work focuses on several areas, including CEOs who are new in role,
development, and post-corporate “life & work,” where he is known as a groundbreaking expert.
While Bob is a certified coach, he is often called upon to provide advice based on his corporate experience.

Throughout Bob’s career in business, he has been known as “Coach”. As a trusted advisor for all levels of the organization, he helped develop leaders and future leaders and this has been his passion for more than twenty-five years. He brings a unique perspective to the table with an education in engineering, career in P & L management and several decades of experience as a human resource leader. He also brings a global viewpoint having lived and held positions in four different
countries (Canada, US, UK and France) and responsibilities in many more in the
Americas, Eastern and Western Europe and Asia.

Simon Lüthi is a senior advisor, executive coach, and keynote speaker focused on leadership performance, resilience, and transformation. He partners with executives and leadership teams to address what most performance programs miss: the biology underneath leadership. His work integrates nervous system regulation, strategic clarity, and human-centered practice to help leaders move from chronic stress to sustained high performance.

Simon brings 25 years of Fortune 100 operating experience to his coaching. He served as Chief Strategy Officer at JPMorgan Chase, where he helped scale Chase Travel from a $2 billion to a $10 billion business, and as Head of Product on the leadership team at American Express Travel. He has led large teams through growth, complexity, and change, and he coaches from the perspective of someone who has sat in the seat his clients occupy.

A personal health turning point led Simon to study the science and practice of recovery and resilience. He is a HeartMath Certified Resilience Coach and a Certified Energy Medicine Practitioner, and he created Transmutation Design™, a methodology built on The Human Operating System™, a five-layer framework connecting nervous system regulation to regenerative leadership action.

Simon is the author of Becoming the Rocket Shaman, named Best Personal Transformation Book of 2025, and a keynote speaker for healthcare systems, executive networks, and conferences. He lives in Scottsdale, Arizona, and believes the next era of leadership belongs to those who can regulate themselves