ABOUT ELEVATE ADVISORY

Our Mission
At Elevate Advisory LLC, our mission is to empower individuals and organizations to unlock their full potential through transformative coaching and mentorship.  We are dedicated to fostering a culture of optimism and growth by leveraging the principles of positive psychology to build confidence and enhance leadership capabilities.  We believe in the power of collaboration and personal development, guiding our clients on their journeys to achieve excellence and elevate their personal and professional performance.  
Our Values

What's Important To Us At Elevate Advisory?

Empowerment

Empowerment is at the heart of our mission, driving us to inspire individuals to take charge of their personal and professional growth.

Integrity

Integrity is the cornerstone of our operations, ensuring that we uphold honesty and transparency in every interaction.

Kindness

Kindness is the foundation of our community, fostering a supportive and inclusive environment where everyone feels valued and respected.

Growth Mindset

A growth mindset is essential for continuous improvement, encouraging us to embrace challenges and learn from every experience.

Authenticity

Authenticity is the essence of our identity, encouraging us to remain true to ourselves and transparent in all our endeavors.

Impact

Impact is at the core of our mission, driving us to create meaningful change in the communities we serve and beyond.

OUR FOUNDER & PRESIDENT

Meet Jon Purpura

Jon is the Founder and President of Elevate Advisory, where he helps individuals and organizations unlock their potential through leadership development, coaching, and motivational speaking. With more than two decades of experience, he designs interactive workshops and one‑on‑one coaching that combine practical strategy with positive psychology to spark measurable growth.
Jon’s approach is collaborative and confidence‑building: he guides clients through change, sharpens communication, and strengthens strategic thinking to drive real results.

A certified professional coach trained at the Co-Active Training Institute, Jon also holds specialized certifications in stress management and positive psychology from Harvard University. An eternal optimist and student of positive psychology, he brings contagious energy and evidence‑based tools to every engagement. Passionate about building relationships and creating transformational experiences, Jon curates meaningful, actionable programs that inspire growth, innovation, and lasting impact.

Headshot of Jon Purpura, leadership speaker and executive advisor at Elevate Advisory Inc.
MANAGING PARTNER

Meet Cindy Seffair

As a seasoned Talent Management and HR leader with more than 35 years of experience, Cindy’s  focus is on coaching and developing leaders, helping them navigate complexity, strengthen their leadership impact, and lead with intention.

She’s  led teams across the full talent lifecycle—including talent acquisition, talent management, learning and development, employee engagement and change management—partnering closely with operational leaders to align people strategies with business priorities.

During major enterprise change, she  led company-wide communication and change management efforts supporting performance management, total rewards, procurement, and payroll. This included building an in-house, cross-functional change management capability; streamlining HR communications across Centers of Excellence and business partners; and creating a centralized employee communication channel that improved clarity, access, and trust.

She  played a key role on the organizational development and talent team during the Continental–United merger and later led corporate training and development. Highlights include designing and implementing Leading at United for frontline leaders with direct reports and consolidating multiple performance management processes into a single framework serving more than 5,000 leaders.

A defining focus of her  career has been frontline leader development. She  believes supervisors and managers shape the employee experience. She spent decades coaching leaders to build confidence, capability, and clarity—especially during change.

Headshot of Cindy Seffair, managing partner at Elevate Advisory Inc.
MANAGING PARTNER

Meet Maria Taylor

Maria Taylor is a senior advisor and executive coach in business transformation, strategic innovation, and talent development. She partners with CEOs and leadership teams to build the strategies, capabilities, and cultures required for sustained growth in a rapidly changing world. Known for her ability to blend innovation with operational excellence, Maria helps organizations unlock performance, accelerate workforce readiness, and build leaders who inspire people to do their best work.

Maria previously served as Chief Learning Officer at United Airlines, where she led enterprise
talent strategy and built the learning infrastructure that enabled United to hire and develop 50,000 employees in five years. Her work advanced safety and operational excellence, launched the United Leadership and Technology Institutes, implemented a modern AI-driven
learning ecosystem, and created Aviate, the industry’s leading pilot pipeline program.

Before joining United, Maria built multi-million-dollar innovation and leadership portfolios at Carnegie Mellon’s Tepper School of Business and Penn State’s Smeal College of Business, and led global learning solutions at Raytheon Professional Services. Her experience spans aerospace and defense, financial services, manufacturing, retail, energy, government, and higher education.

Maria helps clients accelerate performance by integrating strategy, leadership, and
talent—creating measurable impact through clarity, capability-building, and human-centered
transformation.

Headshot of Maria Taylor, managing partnerat Elevate Advisory Inc.